The ultimate driving machine

BMW's first Australian brand spot in 20 years

Driving isn’t just about the car. It’s about what the car lets you do. And when you drive a car as sleek and versatile as a BMW, well, you can do pretty much anything.

Here we partnered with Finch and a cool director from NYC to create a one shot in-vehicle experience. Showcasing the real-world experiences BMW creates from the wheels up.

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We also got to use a robot arm. A robot arm!!!