THE ULTIMATE DRIVING MACHINE

BMW'S FIRST AUSTRALIAN BRAND SPOT IN ALMOST 20 YEARS.

We set out to make a car ad that didn't feel like any old car ad which resulted in a project that was pure technical fun. In partnership with Finch we took on an ambitious 'one shot' using one of those crazy robot arms, stitching together the cars and the people that drive them.

We also made a giant car charger at Australia's biggest outdoor site.