ROCKS

In the 1970s, Suzuki developed their first 4WD model with one goal: to take cars places cars couldn’t go. Now, with nearly 50 years of experience, they’ve refined and redefined their 4WD technology into ALLGRIP.

But despite ALLGRIP’s incredible capabilities, the off-roading community weren't aware of the technology or it’s sheer power.

So, using only existing footage, we showcased that ALLGRIP could conquer one of nature's most impenetrable materials on earth; rocks. Proving once and for all that ALLGRIP's ground-breaking technology could literally break ground.

Result: While we were tasked to create a simple OLV, the client loved this idea so much they created a full campaign out of it.