Origin Energy.
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It has been scientifically proven -probably- that Aussies don't like the cold. Think about it, we're built for togs, barbecues and sunscreen. Not ski boots, s'mores, and snow fights.
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So how do you advertise a gas brand's winter warmer deal to people who hate winter?
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You do it in a tongue-in-cheek Aussie-fied way.
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Idea: Origin, knows better than anyone that Aussie's weren't designed for the cold. Which is why they've got great deals to help Aussies stay warm all winter long.
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We started with some radio ads that showed the disparity between Aussies and other countries that experience winter:
Then we went on shoot and created three videomatics of how Aussies handle winter.
(On our digi assets, these actually moved!):
And what's a weather based campaign without some weather triggered billboards? Here we had the letters of the ad blow away, drip, and freeze in response to the weather outside:
