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Born Cheeky
Australia’s favourite drink that they’ve never heard of.
It’s no secret that Hard Rated used to be called Hard Solo... So, drawing from the brand’s checkered, or should we say cheek-ered, past, we re-birthed it with an absurd Gen Z undertone. Creating something that personifies the lil devil on your shoulder as a little you... in your... scalp?
Outcome: Hard Rated is now Australia’s number one premix drink.
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