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The National Institute of Circus Arts (NICA) is Australia’s leading performing arts institute globally renowned for the quality of its education. Its leading credentials attract students from all over the world producing talent that has gone on to inform some of the world’s most famous performances.

 

But while NICA was known for its credibility, it wasn’t known for its incredibility.

 

So how do you infuse the credible in incredible?  

 

Simple. We created an always performing logo.

 

We took four simple geometric shapes and gave them unique physical attributes and characteristics. Together these elements bounce, spin, and interact just like the performers themselves.

 

Our anthropomorphising logo (try say that three times fast) served as a launchpad to create a myriad of different performances to promote NICA's range of courses and disciplines. Revitalising the brand and attracting a new local audience by showing the scope of what we do right in the logo.