JIMNY HERITAGE

How do you sell the Jimny manual in a time when no one wants a manual?

Our solution was to slap two stickers on the sides and call it ‘Jimny Heritage’.

But we didn’t stop there. We took our existing print ads and slapped two stickers on them too enabling us to transform our entire campaign into a cost-effective retro brand piece.

Not only did we sell out of our Jimny Heritage range in 3 weeks, but over 31 countries covered the Heritage, giving Suzuki a staggering brand lift and global PR that saw a 48% increase in global web traffic and a 72% increase in Australian web traffic.

Awards: Cannes Shortlist for Direct