Jimny Heritage.
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How do you sell the Jimny manual in a time when no one wants a manual?
Our solution was to slap two stickers on the sides and call it ‘Jimny Heritage’.
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But we didn’t stop there. We took our existing print ads and slapped two stickers on them too enabling us to transform our entire campaign into a cost-effective retro brand piece.
Not only did we sell out of our Jimny Heritage range in 3 weeks, but over 31 countries covered the Heritage, giving Suzuki a staggering brand lift and global PR that saw a 48% increase in global web traffic and a 72% increase in Australian web traffic.
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Awards: Cannes Shortlist for Direct
For the roll out, we took this:
And transformed it into this:
And then we made a bunch of social posts to spread the word:
